„Access to liquidity must become easier and more flexible to ensure stable supply chains.“
Birgit Hass is joining the Supply Chain Finance platform Traxpay. After more than four years, the marketing and public relations expert is leaving creditshelf AG to start as Head of Marketing & Communication at Traxpay, a global fintech in the fast-growing B2B segment of supplier financing, on November 1.
“I really enjoyed building up the creditshelf brand and making it popular. Now it’s time to move on. It’s great to stay in the fintech world and also in Frankfurt, continuing to shape the future of modern liquidity management. As a cosmopolitan, I appreciate that Traxpay’s corporate clients are mostly global. The target group will also expand to include treasurers and buyers from all over the world in addition to CFOs,” says Birgit Hass.
On the Traxpay platform, companies can use both their own and external liquidity to strengthen their supply chain. Participating banks preserve their customer relationships and gain much broader access to their customers’ supplier base and more opportunities for cross-selling on the platform. Today, platform users can access Dynamic Discounting and Reverse Factoring, and flexibly switch between financing types as needed. “Traxpay’s multi-banking approach helps participating banking partners to better serve their corporate customers and opens up a world of opportunities for banks, corporates as well as suppliers with sustainable added value for all parties. After all, access to liquidity needs to become easier and more flexible to ensure stable supply chains, especially in times when we all feel the consequence of supply shortages,” explains Hass, whose focus will be on further strengthening the brand in the market. She will be responsible for proactively designing, managing and implementing all strategic marketing and communications activities, as well as building a high-profile finance community around Supply Chain Finance, both online and offline.
“The Head of Marketing and Communication position is a key resource. We are delighted to have been able to recruit Birgit Hass, an allrounder with a committed hands-on mentality and fintech background, for this role. This puts us in a very good position to market our innovative products,” adds Markus Rupprecht, CEO of Traxpay. “With the versatile press, marketing and event experience that Birgit Hass brings, she will contribute to achieving our ambitious growth targets in the areas of customer acquisition and bank cooperation.”